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Reasons to use a Wordpress website

Reasons to use a WordPress website

What are the reasons to use a Wordpress website? Since its introduction in 2003, Wordpress has had a meteoric rise. Once a niche blogging platform, it now powers everything from small business websites, right through to websites run by global brands. If you’re considering a new website, check out Wordpress. Reasons to use a Wordpress website Here are ...
B2B Social Media Strategy

B2B Social Media Strategy

A B2B social media strategy is not only desirable, it’s essential for several reasons. Firstly, presence on social media is now an expectation. It’s a bit like websites were a few years, you just had to have one. There are also three more strategic reasons why, irrespective as to whether you’re a large business or ...
Brand strategy in the context of competitor research

Delusions of inferiority – brand strategy

Competitor research is a business fundamental. Whether you’re a start-up or an established business, a thorough understanding of your competitors is essential in devising business strategy, brand strategy, product positioning, optimising sales channels and the implementation of successful marketing campaigns. But can the focus on competitors be taken too far? Furthermore, in this digital age, where ...