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Content marketing can educate, inform, inspire, entertain and motive. Businesses need to address three content marketing challenges. Firstly, how to get content in front of the right audiences in sufficient number that it’s commercially viable to produce. Secondly, how to get your audience to read your content and leave them wanting more. The third challenge is a challenge that most businesses face, how to produce high quality relevant content cost-effectively and without draining internal expertise and resource.
We help firms plan, create, write and implement compelling intelligent content. Our content marketing service is based on providing value to your audiences. Your content will be intelligent, witty, thought-provoking and relevant. Our content marketing services, include:
- Content strategy
- Key themes and strategic message communication
- Content writing
- Content production
- Content planning and scheduling
- Integrated digital marketing and social media marketing
- Graphic design – design with a commercial purpose
Content Marketing – a commercial objective is essential
Content without a commercial objective is likely to be ineffective. Our approach is to produce content on your behalf that is consistent with agreed strategic themes and have that has a clear commercial objective(s), be that clicks, shares, follows, visits, views, downloads, leads or sales. Most businesses are specialists, and have within them, key individuals with specialist knowledge and expertise. These people are often amongst the busiest within an organisation. We unlock their expertise in the most efficient way and thereafter call on them as little as possible.
The result is high quality strategic content, that’s produced in the most cost effective and efficient way. It has real purpose and will engage and captivate your audiences.