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Brand identityBrand identity is about creating a distinct personality and a competitive edge.


A brand identity is the visual element of a brand and is an integral part of an overall brand strategy. Creating a meaningful brand identity takes strategic and creative thinking. An identity is not an art or a science, but a creative expression of a company’s aspirations and goals. Consequently, it conveys your unique personality. Creating a distinctive identity enables you to establish a competitive edge, while diminishing commoditisation influences.

We help businesses create distinctive and visually interesting brand identities. Brand identify is not ‘fluffy’ or superficial but created based on commercially-driven objectives. It’s said that if you’re not a brand, you’re a commodity. Our creative brand identity services include:

  • Logo design
  • Company naming
  • Typography
  • Colours
  • Imagery, photograph and illustration
  • Marketing and sales collateral
  • Branded stationery
  • Office and workplace branding
  • Advertising
  • Company merchandise and apparel


We help business become brands and brands to become great brands. Therefore, whether you’re an established brand looking for a refresh, a start up, or a business that wants to make the next step, contact us to see how we can help.

Brand identity

There is no doubt, we all operate in an increasingly digital environment. Almost all businesses face disruption. Competitors come in all shapes and sizes. Some competitors are directly comparable with your business, others less so, having chosen to focus on discreet elements of the value chain. A brand strategy aligned to your business objectives is fundamental, irrespective of your business size, sector or budget.

Your digital channels, your website and social media have a growing influence on the B2B buying cycle. According to research from Accenture, 94% of B2B buyers conduct online research before purchasing. Consequently, your public persona, and its ability to influence, is important. We create brand identities that drive commercial outcomes.


Inflection Point / Redland
Company start-up branding. Company rebrand
Strategy / Communications / Design